According to the Sacred Scrolls, the iPhone model number only changes when the device gets a redesign. Yet the leaks indicate that iPhone 7 will be more of a “6SS” than a 7. That is, the only changes to the previous model will be internal.
The big rethink apparently arrives in 2017.
If Apple now unveils an iPhone 7, does this mean we’ll skip 7S next year and go directly to iPhone 8? Or will a 7S represent the next great rethink? The bigger question is: are we doomed to wander forever in a sea of letters and numbers representing varying degrees of newness?
If you’re starting to think this conversation is silly, I’m with you 100%. It’s silly because this whole S business was never necessary in the first place. In fact, it’s actually worked against Apple’s best interests.
To better appreciate this self-inflicted wound, let’s do a little forensic work.
It really is a bit of a mess.
The Twitter account @Apple was created years ago, but it has never been active - until this week.
Then many started noticing this tweet from Apple:
But the tweet doesn't appear in Apple's timeline. And it gets stranger, as Nathan Bashaw explains in a post on Medium. It's a clever use of Twitter.
Here the link to Apple's tweet.
By the way, as noted by Matthew Panzarino on TechCrunch, Apple is probably paying Twitter around a million dollars to place that Apple logo in the hashtag.
With new iPhone models on the way, it's a good time be reminded that Apple offers prorated AppleCare refunds. For example, if you plan to upgrade to a new iPhone soon, you may be eligible for a prorated refund on the unused portion of your current iPhone’s AppleCare+ plan.
The details on how to request a refund are here on Apple's site:
How to request a refund for an AppleCare plan
I keep running across funny examples - like this window with a backwards Apple sticker - where merchants are using hand written signs and other methods to let shoppers know that they take Apple Pay.
As a PSA, here's where to get offical Apple Pay decals, like those pictured below: Apple Pay Supplies
Rick Tetzeli, Fast Company:
Apple executives are careful to avoid suggesting that the company is moving beyond its founder’s vision, but that’s exactly what’s happening in Cupertino. It’s a subtle, evolutionary change. Cook is pushing Apple into a future that is bigger and broader than anything Jobs could effect during his too-short life. "I want Apple to be here, you know, forever," he says.
Those lulled by last spring’s bad news into dismissing Cook and his team are likely to miss the scope of the company’s ambitions and its progress in achieving them. While Amazon, Facebook, and Google may crow loudest about their bold ideas, Apple may well have the biggest role in actually defining our technological future.
Plenty of quotes from interviews with Apple executives, some good insights, and worth reading.
Using photos along with some clever software, Martin Conte Mac Donell recreated the "Hello Wall" from Apple's 2016 WWDC.
At Lyft we foster a culture of curiosity because we believe curiosity is the root of innovation and by following our inquiries we sometimes end up working on unconventional problems. This year at Moscone Center for WWDC we had one of those “what if” moments where just by articulating the question we’d be committing our next few days to the terminal.
Apple welcomed us in an imaginative and playful way. A wall of sentences pared down to the essence of apps but without removing poetry.
What if we could get the text of every sentence, in the right order and associated with the right color?
[via Charles Arthur's The Overspill, which is on my short list of daily reads.]
New ad positioning iPad as a PC replacement.