Jul 2004: iTunes Music Store downloads top 100 million songs. Meh. They just gave away 100 million songs with the Pepsi promotion.
Oct 2005: Music videos, Pixar short films and TV shows are added to the iTunes Store, and the iTunes app starts its march to becoming the iEverything app.
Feb 2006: iTunes Music Store downloads top one billion songs. Hm, maybe there is something to this paid download model.
Apr 2006: Beatles songs rumored to be coming to iTunes.
Sept 2006: The iTunes Store adds movies. "Here we go again! First music, then TV shows, and now movies," says Steve.
Feb 2007: Long before his open letter "Thoughts on Flash", Steve Jobs publishes his open letter, "Thoughts on Music", arguing for DRM-free music.
Sept 2007: The iTunes Store comes to the iPhone in the form of the "iTunes Wi-Fi Music Store". Not that this iPhone thing will ever amount to much.
Feb 2008: A year and a half after the first movies hit the iTunes Store, Apple premieres iTunes movie rentals with all major film studios.
Apr 2008: Apple surpasses Wal-Mart to become the number one music retailer in the US.
Jan 2009: iTunes Store goes DRM-free (yay!), with a new pricing structure (boo!), and an increase to 256Kbps encoding (yay!).
Nov 2010: The years of rumors are true - the Beatles finally arrive on the iTunes Store (yawn).
Jun 2011: iTunes and the iTunes Store join the cloud movement with the addition of iTunes in the Cloud and iTunes Match.
Feb 2013: iTunes Store hits 25 billion songs sold. The only thing to grow faster is the App Store.