Apple Must

As we approach tomorrow’s big Apple event, the flood of “Apple must” articles is rising. Everyone seems to know that Apple must do.  

There’s the popular iWatch angle with headlines like “Apple Must Knock It Out Of The Park With iWatch” and “What Apple Must Fix To Make An iWatch That Works”. Of course there’s the tiresome Tim Cook needs a hit angle with statements like “…chief executive Tim Cook must make it rain like it’s Genesis 7:10.”


But there’s really only one thing that Apple must do - keep making things that customers want to use. And I have to say, Apple seems to already be knocking that one out of the park.


Related: Harry McCracken's excellent "Apple Must..." article from January.