Swatch inventor: Swiss watch industry missed the smartwatch boat

Elmar Mock, co-inventor of the Swatch watch:

The Apple Watch is by far the most attractive of the smartwatches. I would definitely wear it. Don’t forget that the early smartphones did not immediately replace conventional mobile phones. When the iPhone first launched, Blackberry was sure that consumers would notice the lack of a keyboard and Nokia was convinced that the big screen would put users off…