Jess Cartner-Morley, the Guardian's fashion editor:
Jony Ive and Marc Newson are power players in fashion now. Forty-five minutes before the Chanel show was due to start, Karl Lagerfeld himself arrived at the Apple Watch preview, and sat down with Anna Wintour to try on a watch and be talked through the functionality by Ive and Newson. If that’s not Apple flexing some powerful fashion muscle, I don’t know what is.
Apple Watch made a public appearance at Colette (a high-end boutique), and Patrick Crowley posted some photos.
Side note: It's going to take a while to get used to linking to fashion articles.