iTunes Festival: It’s for the fans

Jim Dalrymple, of The Loop but writing for Fortune:

I’ve been to many live shows over the years, but there’s nothing quite like an iTunes Festival. They’re a labor of love, from the Apple retail staff working as ushers to the production staff putting in long hours backstage.


Beside enjoying the concerts, this is what I have always loved about the iTunes Festival - that Apple does it as a labor of love.