Retailers disabling NFC to block Apple Pay

It appears that Rite Aid and CVS are completely disabling NFC in their payment terminals in order to block Apple Pay. John Gruber of Daring Fireball has a good overview of the story, as well as some thoughts on what's likely behind the action (well worth reading). John confirms what I suspected:

And the reason they don’t want to allow Apple Pay is because Apple Pay doesn’t give them any personal information about the customer.

 

Loosely Related: How Companies Learn Your Secrets - The fascinating story of what happened when a statistician for Target was asked, “If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that?”