Apple launches (RED) App Store promotion, donating proceeds to fight AIDS

Federico Viticci, MacStories:

Apple has launched a (RED) promotion on the App Store, featuring GarageBand and several third-party apps and games such as FIFA, Monument Valley, Clear, and Paper. In the campaign – which has yet to be announced with a press release by Apple – apps have been updated with a special red icon and, for a limited time, all proceeds will be donated to RED’s fight against AIDS.