Black Friday online sales – powered by iOS

According to data from IBM:

Apple iOS once again led the way in mobile shopping this holiday season, outpacing Android across three key metrics:

  • Average Order Value: Apple iOS users averaged $127.34 per order compared to $101.82 for Android users, a difference 25.1 percent
  • Online Traffic: Apple iOS traffic accounted for 31.8 percent of total online traffic, more than double that of Android, which drove 14.5 percent of all online traffic
  • Online Sales: Apple iOS sales accounted for 20.2 percent of total online sales, nearly four times that of Android, which drove 5.6 percent of all online sales.