I always enjoy reading Ken Segall's posts, particularly his posts on Apple's advertising and marketing endeavors (he knows a thing or two about the subject). In this case, his thoughts on the iPhone 6 ads perfectly capture what I've been struggling to articulate:
This whole campaign is on the border. It teeters on the edge between the good and the bad.
- It doesn’t plumb the depths like the Apple Genius campaign, but it’s a far cry from the glory of Mac vs. PC campaign.
- Certain bits are funny. Some parts make you wince.
- You have a favorite spot or two, but conveniently forget about the others.
- You say it’s good, but your inner critic says “I wish it were better.”
Ken's entire post is worth reading.