Jordan Golson has an interview with IBM's Mike Gilfix, director of Enterprise Mobile for MobileFirst products. It's a quick read with a bunch of good tidbits. A sampling:
- IBM built the apps, but Apple contributed design expertise and support on how to get the most out of iOS.
- The apps are designed to be about 70% standard with 30% customized based on a client's needs.
- The revenue model is subscription-based (although there are some one-time implementation fees)
More in the linked post.