Ken Segall takes a look at Apple's holiday ad, comparing it to efforts from Microsoft and Samsung as well as Apple's own holiday ad from last year. Excellent read.
Well, the truth is, when its ads are critiqued, Apple has it rougher than other companies. It is not only graded vs. its competitors — it’s graded vs. its own past. That’s what you get when your advertising is as legendary as your products.
And so, if we are to review this ad, it’s only fitting that we review it two different ways.