Philip Elmer-DeWitt, Fortune:
“Fire Tim Cook: Too Little, Too Late, Too Stupid,” sneered a headline on the TheStreet exactly one week after Apple reported mixed Q1 results and got a $41-per-share haircut.
By the end of 2014, Tim Cook was CNN‘s CEO of the year, the Financial Times‘ Person of the Year and a Time Magazine POY runner up. The stock meanwhile, had split 7 for 1, grown 40%, and added nearly $200 billion to Apple’s market value.
What the hell happened? Here’s what I remember:
"Roaring back" may be a little too strong, as it implies Apple was seriously out to lunch; it wasn't. That said, I like Philip's take. It's one of the better and more unique year-in-review looks at Apple.