Twas an Apple, apps and mobile Christmas

The data is rolling in, and it looks like it was a huge holiday for Apple: First up, data from Flurry on device activations between December 19th - 25th:

  • Apple accounted for 51% of the new device activations worldwide
  • Samsung came in second with 18% of new device activations
  • Phablets accounted for 13% of new device activations compared to just 4% in 2013
  • iPhone 6 Plus was one of the top 5 devices, while the iPhone 6 was #1
  • Flurry also noted that two and a half more apps were installed on Christmas Day as compared to the daily average in the period of Dec 1-21.

Next up, data from IBM Digital Analytics regarding Christmas Day U.S. shopping transactions:

  • Mobile traffic accounted for 57.1% of all online traffic (up about 18% over last year)
  • Mobile sales accounted for 34.8% of all online sales (up 20% over last year)
  • Smartphones accounted for 40.6% of total online traffic, while tablets accounted for 15.9% of traffic
  • Tablets, however, drove more online sales with 18.4% of total online sales vs. 16.3% for smartphones

Finally, again from IBM, data on iOS vs. Android:

  • The average order size for iOS was $97 compared to $67 for Android
  • iOS accounted for 39.1% of total online traffic compared to 17.4% for Android
  • iOS accounted for 27% of total online sales compared to 7.6% for Android