Apple commemorates new year in its first TV spot created specifically for China

Dawn Chmielewski Re/code:

The spot is aware of Chinese culture without resorting to token motifs (no lanterns, dragons or other clichés). Indeed, it was produced by award-winning Asian filmmaker Ann Hui On-Wah, art director William Chang Suk Ping and cinematographer Christopher Doyle.

You can watch the ad on Apple's China site here.