Apple's new market

Ben Thompson, Stratechery:

There is perhaps no idea this blog has litigated against more fiercely than the idea of low-end disruption and the inevitable doom of the iPhone. It’s hard to imagine now, but when I started Stratechery in 2013, conventional wisdom held that Apple had peaked as Android devices became increasingly “good enough” and half the price to boot, all thanks to their modularity. The integrated iPhone would soon have to lower prices or start an inevitable decline – most likely both. In fact, though, this past quarter the iPhone not only grew tremendously on a unit basis, but the average selling price went up by an incredible $50.

Ben goes on to explore why Apple has not fallen victim to Clayton Christensen's famous theory of disruption (something Ben is known to do). Smart post.