I love having a tiny window into Ken Segall's mind. He worked closely with Apple, was behind the 'Think different' campaign, and his experience comes through in his infrequent short blog posts, which are always good reads.
Today, Ken shared his take on the Oscars ads by Adobe and Apple. Here's a sample:
Each company tapped into the Hollywood theme to craft its message, but the differences were quite extreme.
One takes issue with the idea of dreaming — the other proudly tells us to “dream on.”
One requires a wall-to-wall voiceover — the other uses only visual and sound.
One uses music as a quiet background — the other relies on music to drive the message.
One is about empowering ordinary people — the other is about empowering Hollywood.