Apple found its newest billboards on the Internet

Brendan Klinkenberg, BuzzFeed:

Apple’s latest ad campaign, Shot on iPhone 6, is crowdsourced using iPhone photography from around the world. It is taking photos found online, typically seen in a browser window, and plastering them up in massive sizes out in the real world.

The message is simple: it’s hard to believe that photos this good can come from the device in your pocket. Apple found them by scouring online communities for photos that were tagged as having been taken with its newest iPhones.

Brendan spoke with some of the "casual photographers" who shot the photos.