Rene Ritchie, iMore, on Apple's new "Shot on iPhone 6" campaign:
Earlier today Apple launched a new "Shot on iPhone 6" campaign and World Gallery, dedicated to amazing iPhone 6 photography, photographers, and the incredible apps and accessories they used to realize their visions. That, however, was just the beginning. Apple will be rolling out the iPhone 6 photography campaign, which comprises 77 photographers from around the world, across print media, 70 cities, and 24 countries.
From Sydney to Beijing to San Francisco to New York City to London and more, Apple will feature the iPhone photographers and their work on posters at transit stops and stations and in newspaper ads and on billboards. Not the iPhone 6. Not its camera. Not product shots. But shots taken by the product — by the iPhone 6 camera.
Beautiful photography. Big campaign.