How “House of Cards” helped one phone app jump up the charts

Kevin C. Tofel, Gigaom:

Spoiler alert: In episode 5 of the Netflix original series House of Cards, the U.S. President plays the mobile game Monument Valley ... Monument Valley enjoy a steep rise on both mobile platforms five hours after the new House of Cards season debuted. What’s the significance of five hours? The game appeared in episode 5, so the House of Cards faithful who tuned in as soon Season 3 debuted saw it five hours after they started their binge watching.

I wonder how Monument Valley ended up in the show (writers are fans of the app, paid placement, etc.). Regardless, it shows the power of getting good exposure.

Update: Sébastien Page of iDownloadBlog on how Monument Valley ended up on House of Cards: