The most important yet least talked about announcement

Likely the most important yet least talked about announcement from Apple's event today is ResearchKit. Per Apple:

Hundreds of millions of people around the world have an iPhone in their pocket. Each one is equipped with powerful processors and advanced sensors that can track movement, take measurements, and record information — functions that are perfect for medical studies. The sheer number of them being used across the globe opens up new possibilities for researchers. With ResearchKit, researchers can easily create apps that take advantage of iPhone features to gather new types of data on a scale never available before.

I can't wait to get an Apple Watch, and I certainly like what I see in the new MacBook. But this ... this announcement has the potential to make a real difference in medical research and therefore help so many. And it says a lot about Apple:

Apple has always believed that amazing things can happen when you put technology in the hands of the many.

- Jeff Williams, Apple's SVP of operations, on the introduction of ResearchKit

Related:

  • Apple's press release on ResearchKit
  • App Store's page apps using ResearchKit (initially 5 apps)
  • Developer page for ReseachKit (which by the way is an open source framework)