Apple was reportedly the leading company behind USB-C

John Gruber, Daring Fireball:

My comments on The Talk Show about Apple’s role in the creation of USB-C were somewhat hyperbolic. It was a brief aside. I certainly didn’t mean to imply that no other companies contributed to the final spec. Only that from what I’ve been told, Apple ought to be getting (and taking) credit as the leading company behind USB-C’s innovations. Not that they “invented” it, but that they “basically invented” it. I completely stand by that. But there are a lot of politics involved. One reason Apple isn’t taking more public credit for their role: they truly want USB-C to see widespread adoption; a perception that it’s an Apple technology might slow that down.