Jony’s Patience

Mike Kruzeniski, Design Director at Twitter, on his Medium blog:

I doubt that it took 20 years for Ive to come up with the idea for the Watch, or to find the right design for it. For the past two decades, Apple and Ive have been carefully building a company that’s capable of building the Watch. That’s 23 years of finding talent, hiring the right people, building the right teams, developing relationships, investing in skills and technologies, establishing manufacturing and distribution, and proving out the products and business models. Ive’s patience to grow with Apple over the last two decades allows him to design the greatest products in the world today. Other companies have thought of building smart watches, only Apple is able to build the Watch.

Good read.