Tim Cook earned the top spot on Fortune’s list of the World’s Greatest Leaders. Along with the list, Fortune published a profile of Tim written by Adam Lashinsky. The profile has a few good tidbits that make it worth reading. For example, Apple University currently has a course called Moments of Truth:
It features a discussion of Abraham Lincoln’s famous “with malice toward none” second inaugural address, which he made into “a moment not of retribution but of reconciliation,” says [former Harvard professor Richard Tedlow who now teaches at Apple University]. The 67-year-old former academic, who has remained almost completely out of the public’s eye since joining Apple, also includes Margaret Thatcher’s decision to commit to battle in the Falkland Islands and Johnson & Johnson CEO James Burke’s handling of the Tylenol bottle-tampering crisis.
Tedlow draws a straight line from the moments of truth of Lincoln and others to the situation Cook faced when Jobs died. Sure, leading a beloved gadget maker isn’t quite on par with reuniting a great nation ripped asunder by a bloody civil war. But the emotional parallels resonate. “I certainly think he had to come onboard and take the weight of everybody’s expectations,” says Tedlow. At a memorial service for employees in the courtyard of Apple’s Cupertino, Calif., campus, Cook told the company, “Our best days are ahead of us”—a difficult message to deliver at that moment and one Tedlow compares to Lincoln’s trying to reassure a war-weary and deeply divided nation.
Unfortunately there are also a few cringeworthy parts to the article, like this one:
Consequently [Tim] behaves much more like a coach who trusts his players than the manipulative mastermind Jobs was.
Contrast that to Tim's own words from a September 2014 interview on the Charlie Rose show:
"[Steve] was a great teacher. This is something that’s never written about him."