The four ways pre-order Apple Watch

As noted earlier, Apple Watch pre-orders begin on April 10 at 12:01 a.m. PDT. There seems to be some confusion around pre-orders, so I thought I'd post the four options (based on my conversations with folks at Apple):

  1. Online and ship: Order it online and have it shipped to you.
  2. Online 'product reservation': You are given a 30 minute slot to visit an Apple Store and buy your Watch. The Watch is reserved, and you pay for it at the time of your visit. You'll have the option to add AppleCare+, buy accessories, etc.
  3. Online 'try-on' appointment: Schedule an appointment online to visit an Apple store and try-on Watch. If you want one, you will then be helped to pre-order Watch online.
  4. Walk-in without an appointment: If you walk into an Apple Store without an appointment, you will be added to a queue for a try-on. If you want one, you will then be helped to pre-order Watch online.


  • As indicated above, for both the try-on and walk-in appointments, you will be directed to order online. But I'm told that may change as stock becomes more plentiful.
  • The 'product reservation' option differs from Apple's existing personal pickup program. One of the biggest differences is that with product reservation you pay at the time of pick up.
  • My understanding is that product try-on appointments and product reservations also become available on April 10.