A post by Lisa Jackson, Apple’s vice president of Environmental Initiatives, and Larry Selzer, president and CEO of The Conservation Fund:
Apple believes that paper, like energy, can be a renewable resource. So Apple is striving to supply 100 percent of the virgin fibers used in its paper and packaging from sustainably managed forests or controlled wood sources.
...The threat to America’s working forests is one of the most overlooked and urgent environmental stories of our time.
It's great to see Apple taking this step.