Apple hires top producers from BBC Radio 1

Little more than two months after poaching Zane Lowe from BBC Radio 1, MBW understands that Apple has pinched four producers from the station – including key talent from BBC Introducing.

One of this foursome is believed to be Lowe’s old producer at Radio 1, James Bursey.

Tim Ingram | Music Business Worldwide

As I mentioned before, it sure seems like Apple is putting a lot human talent behind its music efforts:

Add these up and it appears that Apple is adding a lot of human to whatever it’s building. I think that’s a good thing. Music is inherently human.