From Apple's press release:
Japan Post Group, IBM and Apple® today announced a first-of-its-kind initiative aimed at improving the quality of life for millions of Japanese senior citizens. Built on the global partnership Apple and IBM announced last year, the new initiative will deliver iPads with IBM-developed apps and analytics to connect millions of seniors with services, healthcare, community and their families.
After piloting iPads and apps custom developed for the elderly, Japan Post Group will expand the service in stages with the objective of including 4 million to 5 million customers in Japan by 2020.
Today more than 33 million seniors make up about 25 percent of Japan’s population, projected to grow to 40 percent over the next 40 years.