Apple launches ‘Made for Apple Watch’ bands program

Apple Watch Schematic

Apple has just debuted an official program for third-party accessory developers to design and launch bands for the Apple Watch. In line with the MFi program for iPhone, iPads, and iPod accessories, this new program is called “Made for Apple Watch.” One of the device’s marquee features is its ability to connect to different straps by way of a standard connector on either side of the Watch, and now, much like with iPhones and iPads, accessory makers will be able to make good use of the feature.

Mark Gurman | 9to5Mac

Here's more info on Apple site: Creating Bands for Apple Watch