Edward Snowden on Apple’s privacy stance

It's hard to pull part of what Edward said without losing context, so it's best just to go read the question and Edward's full answer. I'll wait...

Josh Constine | TechCrunch

Two things continue to perplex me regarding much of the reporting on Apple's stance on privacy. First, where does all this suspicion come from? For example, part of Josh's question to Edward includes:

Do you think Cook’s perspective [is] genuine and honest...

Apple's past actions support Tim's current words on privacy. Steve Jobs spoke in similar terms about Apple's stance on privacy.

That brings me to the second thing that I find perplexing. Why do so many - those that cover tech - treat Apple's stance on privacy as something new? Sure, Apple has been pushing the privacy topic harder lately, but it certainly isn't a new direction for the company.