WebKit blog on Safari’s content blocking extensions

I've been curious to know more about the reasoning behind content blocking extensions coming to iOS 9 and OS X El Capitan. The general assumption is that Apple wants to enable users to activate ad blockers on the iPhone and iPad, but I wanted to hear Apple's public stance and details on the implementation.

The WebKit blog answers my questions with an in-depth post on content blocking extensions.

Federico Viticci | MacStories