Apple’s "World Gallery" campaign, by agency TBWA\Media Arts Lab, that showcased iPhone photos taken by amateur and professional photographers around the world, has snapped the top prize in the Outdoor Lions at Cannes this year.
According to the jury president Juan Carlos Ortiz, creative chairman at DDB Americas, the judges didn't so much choose "World Gallery," it chose them. Praising the Grand Prix winner, Ortiz said: "It’s not just a great idea, it’s a game changer. It’s really opening a new way of doing things and changing behavior."
[Thanks Srikar Dhanakoti]