Ken Segall on the feeding frenzy that resulted from a press release by a company called Slice Intelligence, claiming that Apple Watch sales were down 90% since launch:
Wow. That was quite a spectacle. It was as if someone dropped raw meat into a piranha tank.
The raw meat was a report by a company called Slice Intelligence, claiming that Apple Watch sales were off a whopping 90% from launch week. The piranha were a few hundred news services and blogs who’d apparently been starved for weeks.
Ken goes on to highlight a few of the flaws in Slice's report, and he concludes:
Since there are no qualifications required to publish on the Internet, a Slice-like press release can actually serve a higher purpose.
The coverage it generates can help us distinguish between those who can offer meaningful insight — and those who will publish anything for a click.